Introducing: Trek Bicycle Tustin

Introducing: Trek Bicycle Tustin

As you have witnessed over the past few months, significant changes have been occurring at the shop with our store remodel. Today another considerable change happened when our new signs were delivered and installed; the name of our shop has changed to Trek Bicycle Tustin.

The retail landscape has transformed dramatically over the last couple of years with many well-known brands closing storefronts or completely going away. The same fate has befallen many bike shops, locally and across the country.

Through it all, Trek has remained a strong brand, industry leader, and a great partner to their independent bicycle dealers. Tomorrow, we are taking that relationship one step further by becoming a partner dealer to strengthen our position in the marketplace.

The decision to rename the store was not an easy one, and we do not take our history lightly. The ownership has not changed, we are still an independent, family-owned bicycle shop, with the same great team. We appreciate your support and friendship to this point and look forward to serving your cycling needs and hosting our cycling community for many years into the future.

Please stay tuned to—or sign up for— our broadcasts for Grand Reopening celebration events, sales, and other announcements.

Sincerely, 
Jeff Sattler
October 20, 2018